further media terminology

convergence of technology
the coming together of new media technologies.
e.g. television is now digital and interactive, with tahe potential for 1000 channels and with technology available to download and store programmes; television can also be used for banking and shopping; internet webcams allow for visual interaction between users; music can be downloaded and burnt onto CDs and mobile phones can take and send pictures and access the internet.

convergence of industrial activity
refers to a blurring in the boundaries of manufacturing medicine and media.

synergy
the coming together of two seperate media texts in sucha away as to benefit both.
synergy usually means that the combination of elements has a greater effect than the individual elements would have alone. With media texts, for example, this can mean that the simultaneous release of a film and a film sound track will stimulate greater consumer intereset than if the products had been released seperately.

conglemerate
an internatial company with a wide and varied range of commericial interests eg. news corporation, with its transcontinental interests in the publishing of books, magazines and newspapers, film and television production and satelite broadcasting, is a good example.

analogue music
in media technology, a method of recording visual and sound images. analogue technology represents a shape or appearance of an object in an unbroken form.
traditional film is analogue as it runs through the camera recording images in an unbroken sequence.
radio waves as a continuos form carrying sound signals are analogue, as opposed to digital computerised technology, which brakes up a single digital unit.
TIP analogue technology is now being replaced by digital systems.

Digitilisation
is the representation of an object, image, sound, document or a signal (usually an analog signal) by a discrete set of its points or samples.

vertical integration
the merger or takeover of companies operating at different stages of the production/distribution process.
total vertical integration gives a company control of a product from raw material to distribution.
EG. in media industries, takeover by a newspaper owner of a distribution service and retail outlets such as newsagents would be vertical intergration.

horizontal integration
the merger of competing companies from the same line of business and involved at the same level of activity.
emerges or takeovers that would allow particular companies to dominate a market and create a monopoly are subject to laws restricted ownership and government regulations e.g. the merger of carlton and granada to form ITV PLC.

major record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos.

subsidiary label
universal music has many different labels because they represent other labels.

independant label
an indepedent label is something that isn't major and they work by them selves. They are made with a restricted budget, and without support from others.

niche audience
the targeting of a small significant group of consumers with a media product directed specifically at their interests.

mainstream audience
the uncontroversial generally accepted attitudes beliefs and values of the majority population.

fans
fans of a band

active audiences
any of various theorys of audiene behaviour that the see the audience as active participants in the process of decoding and making sense of media texts.

audiophile
a media file format containing music

early adopters
and early customer of a giving company product or technology. this person will be referred to as a trendsetter

consumption
people buying cd's downloading music paying for live concert tickets and purchasing loads of products such as merchandise

web 2.0
examples of web 2.0 include things like  social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.  Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them.

meta-tags
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag.

download

to transfer (software, data, character sets, etc.) from a distant to a nearby computer, from a larger to a smaller computer, or from a computer to a peripheral device 

 

streaming

Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time. With streaming video or streaming media a Web user does not have to wait to download a file to play it. Instead, the media is sent in a continuous stream of data and is played as it arrives.

 

peer to peer

Peer to Peer computer device or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application. They are said to form a peer-to-peer network of nodes.

piracy

the unauthorized reproduction or use of a copyrighted book, recording, television program, patented invention, trademarked product, etc.: The record industry is beset with piracy.

 

portability

a plan or system under which employees may accumulate pension rights under any employer who is a participant in the plan negotiated with their union.

 

multi-track

Multitrack recording, the process of mixing individual sound sources to a single recording

 

sampliong

The act, process, or technique of selecting an appropriate sample

 

digital audio workstation

A digital audio workstation is an electronic system designed solely or primarily for recording, editing and playing back digital audio

 

artists and repertoire

A&R is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.

 

record deal or contract

A recording contract(commonly called a record deal) is a legal agreement between a record deal and a record deal (or group), where the artist makes a record (or series of records) for the label to sell and promote

 

distribution

Product Distribution is one of the four elements of the marketing mix. An organization or set of organizations (go-between) involved in the process of making a product or service available for use or consumption by a consumer or business user.

Marketing
Marketing is defined by the AMA as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.